UX
theory:
- Reduce friction, increase delight, offer value
- Pro-user design decisions are good for users, your business, and society
practice:
- Optimem · app for learning at the speed of light · zero distractions · minimum friction · sprinkles of delight · deep customizability · private by design · 5-stars on both App Stores · 1000's of active users · dozens of topics to learn
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